Business planning: an aproach to strategic management
Material type:
TextPublication details: London Financial Times 1992Edition: 2nd edDescription: xiii, 290pISBN: - 0-273-03720-X
- HD 3028 .R43 1992
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 3028 .R43 1992 (Browse shelf(Opens below)) | Checked out | 12/02/2009 | 08054 |
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Discusses the range and critical nature of problems facing organizations today by using a synthesis of management strategy theory to describe practical strategies for planning and implementing responses to these critical issues. It also provides problem-solving exercises, case study material, and points for discussion to develop understanding and test progress. Emphasises on the strategy-making processes, business ethics, strategic alliances, global strategies and vision management.
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