Business planning: an aproach to strategic management

Richardson, B.|Richardson, R.

Business planning: an aproach to strategic management - 2nd ed. - London Financial Times 1992 - xiii, 290p.

Discusses the range and critical nature of problems facing organizations today by using a synthesis of management strategy theory to describe practical strategies for planning and implementing responses to these critical issues. It also provides problem-solving exercises, case study material, and points for discussion to develop understanding and test progress. Emphasises on the strategy-making processes, business ethics, strategic alliances, global strategies and vision management.

0-273-03720-X


Commerce|Professional Corporations

HD 3028 .R43 1992

To Reach Us

0206993118
amiu.library@amref.ac.ke

Our Location

Lang’ata Road, opposite Wilson Airport
PO Box 27691 – 00506,   Nairobi, Kenya

Social Networks

Powered by Koha