The essence of competitive strategy
Material type:
TextPublication details: New Delhi Prentice Hall 1997Description: vi, 134pISBN: - 81-203-1198-1
- HD 31 .F38 1997
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 31 .F38 1997 (Browse shelf(Opens below)) | Checked out | 14/02/2008 | 07008 | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 31 .F38 1997 (Browse shelf(Opens below)) | Available | 05847 |
A guide to understanding where a company is and where it needs to go, how to analyse, how customers view a company and the competition. Assists in understanding the strategic options available for innovation and lower costs. Explains how to evaluate the comparative risk of several courses of action, and determe which partners may be available to help achieve a goal when given a strategic direction.
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