The essence of competitive strategy
Faulkner, D.|Bowman, C.
The essence of competitive strategy - New Delhi Prentice Hall 1997 - vi, 134p.
A guide to understanding where a company is and where it needs to go, how to analyse, how customers view a company and the competition. Assists in understanding the strategic options available for innovation and lower costs. Explains how to evaluate the comparative risk of several courses of action, and determe which partners may be available to help achieve a goal when given a strategic direction.
81-203-1198-1
Behavior|Competitive Behavior|Motivation
HD 31 .F38 1997
The essence of competitive strategy - New Delhi Prentice Hall 1997 - vi, 134p.
A guide to understanding where a company is and where it needs to go, how to analyse, how customers view a company and the competition. Assists in understanding the strategic options available for innovation and lower costs. Explains how to evaluate the comparative risk of several courses of action, and determe which partners may be available to help achieve a goal when given a strategic direction.
81-203-1198-1
Behavior|Competitive Behavior|Motivation
HD 31 .F38 1997