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Effective management for marketing

By: Material type: TextTextSeries: Butterworth-Heinemann Coursebook SeriesPublication details: Oxford Butterworth-Heinemann 2001Description: x, 315pISBN:
  • 0-7506-5309-4
Subject(s): LOC classification:
  • HF 5410 .W67 2001
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Item type Current library Call number Status Date due Barcode
Book Book MARIDI SOUTH SUDAN LIBRARY HF 5410 .W67 2001 (Browse shelf(Opens below)) Available 05828

Is an official coursebook for students who are undertaking the Effective Management for Marketing module of the CIM Advanced Certificate and teaches how one can become an efficient manager. Discusses various topics such as management; communication; culture and management; techniques and tools for team building and customer relations. Includes an international perspective, a revised Continuous Assessment unit, website references and the most current exam papers.

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