Effective management for marketing
Worsam, M.
Effective management for marketing - Oxford Butterworth-Heinemann 2001 - x, 315p. - Butterworth-Heinemann Coursebook Series .
Is an official coursebook for students who are undertaking the Effective Management for Marketing module of the CIM Advanced Certificate and teaches how one can become an efficient manager. Discusses various topics such as management; communication; culture and management; techniques and tools for team building and customer relations. Includes an international perspective, a revised Continuous Assessment unit, website references and the most current exam papers.
0-7506-5309-4
Marketing|Information Management|Communication|Culture|Institutional Management Teams|Internationality
HF 5410 .W67 2001
Effective management for marketing - Oxford Butterworth-Heinemann 2001 - x, 315p. - Butterworth-Heinemann Coursebook Series .
Is an official coursebook for students who are undertaking the Effective Management for Marketing module of the CIM Advanced Certificate and teaches how one can become an efficient manager. Discusses various topics such as management; communication; culture and management; techniques and tools for team building and customer relations. Includes an international perspective, a revised Continuous Assessment unit, website references and the most current exam papers.
0-7506-5309-4
Marketing|Information Management|Communication|Culture|Institutional Management Teams|Internationality
HF 5410 .W67 2001