Global marketing management
Material type:
TextSeries: Global Marketing ManagementPublication details: New Delhi Prentice-hall of India 2000Edition: 7th edDescription: xix, 828pISBN: - 81-203-0959-6
- HF 5686 .K44 2000
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5686 .K44 2000 (Browse shelf(Opens below)) | Checked out | 28/01/2009 | 05378 | |
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5686 .K44 2000 (Browse shelf(Opens below)) | Available | 12135 |
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| HF 5686 .A93 2020 Audit and accounting guide: Not-for-Profit Entities 2020 | HF 5686 .C56 2007 CIM: professional post-graduate diploma in marketing paper 9 analysis and evaluation | HF 5686.C8.D Cost Accounting:A Managerial Emphasis | HF 5686 .K44 2000 Global marketing management | HF 5686 .K44 2000 Global marketing management | HF 5686 .K5 2000 Advanced management accounting | HF 5686 .K5 2000 Advanced management accounting |
Discusses international marketing while concentrating on the opportunities available and challenges faced by global markets with the risk of global competition across a wide spectrum of industries. The chapters focus on various topics such as planning; segmentation and targeting; competitive analysis; competitive strategy; sourcing; global direct marketing; co-operation strategies and global strategic partnerships. Reveals the latest research findings and practices.
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