Global marketing management
Material type:
TextSeries: Global Marketing ManagementPublication details: New Delhi Prentice-hall of India 2000Edition: 7th edDescription: xix, 828pISBN: - 81-203-0959-6
- HF 5686 .K44 2000
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5686 .K44 2000 (Browse shelf(Opens below)) | Checked out | 28/01/2009 | 05378 | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5686 .K44 2000 (Browse shelf(Opens below)) | Available | 12135 |
Discusses international marketing while concentrating on the opportunities available and challenges faced by global markets with the risk of global competition across a wide spectrum of industries. The chapters focus on various topics such as planning; segmentation and targeting; competitive analysis; competitive strategy; sourcing; global direct marketing; co-operation strategies and global strategic partnerships. Reveals the latest research findings and practices.
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