International dimensions of markerting
Material type:
TextPublication details: London South-Western College 1999Description: xi, 211pISBN: - 0-324-01491-0
- HF 5415 .2 .T2
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .2 .T2 (Browse shelf(Opens below)) | Available | 05329 |
Describes the marketing mix from an international perspective. Argues that what distinguish international marketing are not the activities performed, but the way they are performed. The book discusses the determinants of international marketing, and how they differ from those factors influencing domestic marketing, and, the three dimensions of international marketing: international marketing, foreign marketing, and multinational marketing.
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