International dimensions of markerting (Record no. 4244)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00876nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220514s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-324-01491-0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .2 .T2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Terpstra, V.|Russow, L.C. |
| 245 #0 - TITLE STATEMENT | |
| Title | International dimensions of markerting |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | South-Western College |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 211p. |
| 500 ## - GENERAL NOTE | |
| General note | Describes the marketing mix from an international perspective. Argues that what distinguish international marketing are not the activities performed, but the way they are performed. The book discusses the determinants of international marketing, and how they differ from those factors influencing domestic marketing, and, the three dimensions of international marketing: international marketing, foreign marketing, and multinational marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing|Costs and Cost Analysis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | 2613312 | HF 5415 .2 .T2 | 05329 | 15/05/2022 | 15/05/2022 | Book |