Strategic marketing management: Planning, implementation and control
Material type:
TextPublication details: Oxford Elsevier Butterworth-Heinemann 2005Edition: 3rd edDescription: xii, 867pISBN: - 0-7506-5938-6
- HF 5415 .W55 2005
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Book
|
AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .W55 2005 (Browse shelf(Opens below)) | Available | 09566 |
Discusses theories in planning, implementing, and marketing with aim of presenting information on the major aspects of planning and controlling marketing operations, locating the three in a strategic context, demonstrating how the available range of analytical models and techniques can be applied to marketing planning and control to produce superior marketing performance, and give full recognition to the problems of implementation and how these can be overcome.
There are no comments on this title.
Log in to your account to post a comment.