Strategic marketing management: Planning, implementation and control
Wilson, R.M.S.|Gilligan, C.
Strategic marketing management: Planning, implementation and control - 3rd ed. - Oxford Elsevier Butterworth-Heinemann 2005 - xii, 867p.
Discusses theories in planning, implementing, and marketing with aim of presenting information on the major aspects of planning and controlling marketing operations, locating the three in a strategic context, demonstrating how the available range of analytical models and techniques can be applied to marketing planning and control to produce superior marketing performance, and give full recognition to the problems of implementation and how these can be overcome.
0-7506-5938-6
Economics|Internationality|Planning Techniques
HF 5415 .W55 2005
Strategic marketing management: Planning, implementation and control - 3rd ed. - Oxford Elsevier Butterworth-Heinemann 2005 - xii, 867p.
Discusses theories in planning, implementing, and marketing with aim of presenting information on the major aspects of planning and controlling marketing operations, locating the three in a strategic context, demonstrating how the available range of analytical models and techniques can be applied to marketing planning and control to produce superior marketing performance, and give full recognition to the problems of implementation and how these can be overcome.
0-7506-5938-6
Economics|Internationality|Planning Techniques
HF 5415 .W55 2005