Marketing health services / Richard K. Thomas.
Material type:
TextPublisher: Chicago, Illinois : Health Administration Press ; Washington, DC : Association of University Programs in Health Administration, C2024Edition: Fifth editionDescription: 1 Online Resource 26 cmContent type: - text
- unmediated
- volume
- 9781640554344
- 362.1068/8 23/eng/20240301
- RA410.56 .T48 2024
- W 74 AA1
- Cataloging Notes: 20251003 STAMIU-0199STAMIU-0199
| Item type | Current library | Collection | Call number | URL | Status | Notes | |
|---|---|---|---|---|---|---|---|
eBook
|
AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY General Stacks | Non-fiction | RA410.56 .T48 2024 (Browse shelf(Opens below)) | Link to resource | Available | Access Online at Perlego Link |
Browsing AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| RA410.56 .K68 2021 Strategic marketing for health care organizations : building a customer-driven health system / | RA410.56 T466 2008eb Health services marketing : a practitioner's guide / | RA410.56 .T48 2024 Marketing health services / | RA410.56 .T48 2024 Marketing health services / | RA418 The social determinants of health : looking upstream / | RA418 The social determinants of health : looking upstream / | RA 418 .C63 2017 Medical sociology |
Includes bibliographical references and index.
The Origin and Evolution of Marketing -- Marketing as a Component of Healthcare -- Basic Marketing Concepts -- Marketing and the Healthcare Organization -- The Nature of Healthcare Markets -- Healthcare Consumers -- Healthcare Consumer Behavior -- Healthcare Products -- Factors in Health Services Utilization -- The Changing Environment for Healthcare Marketing -- Marketing Strategies -- Health Communication -- Traditional Marketing Techniques -- Contemporary Marketing Techniques -- Social Media and Healthcare Marketing -- Marketing Management -- Marketing Research -- Marketing Planning -- Marketing Data -- A Look Ahead.
https://www.perlego.com/book/4341264
"Healthcare marketing is like marketing in other sectors, but it also has characteristics that differentiate it. It has evolved into a unique discipline with features that set it apart from marketing in other sectors. Drawing from the author's many years of real-world experience, Marketing Health Services provides a foundational understanding of the specialized field of healthcare marketing. It delves into the complexities of healthcare markets, explains both traditional and modern marketing techniques geared to healthcare use, and offers guidance on the implementation and evaluation of marketing initiatives"-- Provided by publisher.
Cataloging Notes: 20251003 STAMIU-0199STAMIU-0199
There are no comments on this title.