Marketing health services / (Record no. 21561)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02921cam a2200445 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23537776 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251003085542.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s2024 ilu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2024003927 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781640554344 |
| Qualifying information | (cloth ; |
| -- | alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781640554351 |
| Qualifying information | (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781640554368 |
| Qualifying information | (epub) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 23537776 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DNLM/DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | AMIU |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | RA410.56 |
| Item number | .T48 2024 |
| 060 10 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | W 74 AA1 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 362.1068/8 |
| Edition number | 23/eng/20240301 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Richard K., |
| Dates associated with a name | 1944- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing health services / |
| Statement of responsibility, etc. | Richard K. Thomas. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Chicago, Illinois : |
| Name of producer, publisher, distributor, manufacturer | Health Administration Press ; |
| Place of production, publication, distribution, manufacture | Washington, DC : |
| Name of producer, publisher, distributor, manufacturer | Association of University Programs in Health Administration, |
| Date of production, publication, distribution, manufacture, or copyright notice | C2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 Online Resource |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Origin and Evolution of Marketing -- Marketing as a Component of Healthcare -- Basic Marketing Concepts -- Marketing and the Healthcare Organization -- The Nature of Healthcare Markets -- Healthcare Consumers -- Healthcare Consumer Behavior -- Healthcare Products -- Factors in Health Services Utilization -- The Changing Environment for Healthcare Marketing -- Marketing Strategies -- Health Communication -- Traditional Marketing Techniques -- Contemporary Marketing Techniques -- Social Media and Healthcare Marketing -- Marketing Management -- Marketing Research -- Marketing Planning -- Marketing Data -- A Look Ahead. |
| Uniform Resource Identifier | <a href="https://www.perlego.com/book/4341264">https://www.perlego.com/book/4341264</a> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Healthcare marketing is like marketing in other sectors, but it also has characteristics that differentiate it. It has evolved into a unique discipline with features that set it apart from marketing in other sectors. Drawing from the author's many years of real-world experience, Marketing Health Services provides a foundational understanding of the specialized field of healthcare marketing. It delves into the complexities of healthcare markets, explains both traditional and modern marketing techniques geared to healthcare use, and offers guidance on the implementation and evaluation of marketing initiatives"-- |
| Assigning source | Provided by publisher. |
| 583 ## - ACTION NOTE | |
| Action | Cataloging Notes: |
| Time/date of action | 20251003 |
| Action agent | STAMIU-0199STAMIU-0199 |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing of Health Services |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Health Services Administration |
| General subdivision | economics |
| 651 #2 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | United States |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Association of University Programs in Health Administration, |
| Relator term | publisher. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.perlego.com/book/4341264">https://www.perlego.com/book/4341264</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | eBook |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | General Stacks | 03/10/2025 | RA410.56 .T48 2024 | 03/10/2025 | https://www.perlego.com/book/4341264 | 03/10/2025 | eBook | Access Online at Perlego Link |