Health services marketing : a practitioner's guide / Richard K. Thomas.
Material type:
TextPublication details: New York, NY : Springer, ©2008.Description: 1 online resource (xi, 160 pages)Content type: - text
- computer
- online resource
- 9780387736044
- 0387736042
- 9780387736068
- 0387736069
- 9786611108298
- 6611108297
- 362.1068/8 22
- RA410.56 T466 2008eb
- Cataloging Notes: 20251003 STAMIU-0199STAMIU-0199
| Item type | Current library | Collection | Call number | URL | Status | Notes | |
|---|---|---|---|---|---|---|---|
eBook
|
AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY General Stacks | Non-fiction | RA410.56 T466 2008eb (Browse shelf(Opens below)) | Link to resource | Available | Access Online at BUKU Link |
Includes bibliographical references and index.
Front Matter; Introduction to Healthcare Marketing; The Basics of Marketing; The Marketing Process; Marketing Research; Marketing Planning; Healthcare Products and Customers; Paying the Marketing Freight; Market Positioning and Strategy Development; Choosing Among Promotional Options; Social Marketing; The New Healthcare Marketing; Measuring the Effectiveness of Marketing; How to Be a Healthcare Marketing "Hero"; Back Matter.
https://buku.app/details/113135
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"This book explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide to developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game."--Jacket.
Cataloging Notes: 20251003 STAMIU-0199STAMIU-0199
Print version record.
Springer Nature Springer Nature - Springer Medicine eBooks 2008 English International.
Springer Nature Springer Nature - Springer English International eBooks 2008 - Full Set.
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