MARC details
| 000 -LEADER |
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| fixed length control field |
03333cam a2200553ua 4500 |
| 001 - CONTROL NUMBER |
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| control field |
209984584 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251003084859.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr |n||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070810s2008 nyu ob 001 0 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780387736044 |
| Qualifying information |
(pbk. ; |
| -- |
alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0387736042 |
| Qualifying information |
(pbk. ; |
| -- |
alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780387736068 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0387736069 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786611108298 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
6611108297 |
| 024 7# - OTHER STANDARD IDENTIFIER |
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| Standard number or code |
10.1007/978-0-387-73606-8 |
| Source of number or code |
doi |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
978-0-387-73604-4 |
| Source of stock number/acquisition |
Springer |
| Note |
http://www.springerlink.com |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
COO |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
AMIU |
| Modifying agency |
GW5XE |
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YDXCP |
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TEX |
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UAB |
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DKU |
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CNTRU |
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YNG |
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OCLCQ |
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MHW |
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OCLCQ |
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REB |
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IDEBK |
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ISOBC |
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MNSBU |
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EBLCP |
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OCLCQ |
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A7U |
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OCLCQ |
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YOU |
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OCLCQ |
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DCT |
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OCLCO |
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OCLCL |
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TS249 |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
COVA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
RA410.56 |
| Item number |
T466 2008eb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
362.1068/8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thomas, Richard K., |
| Dates associated with a name |
1944- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Health services marketing : |
| Remainder of title |
a practitioner's guide / |
| Statement of responsibility, etc. |
Richard K. Thomas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
Springer, |
| Date of publication, distribution, etc. |
©2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xi, 160 pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier. |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file. |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Encoding format |
PDF. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Front Matter; Introduction to Healthcare Marketing; The Basics of Marketing; The Marketing Process; Marketing Research; Marketing Planning; Healthcare Products and Customers; Paying the Marketing Freight; Market Positioning and Strategy Development; Choosing Among Promotional Options; Social Marketing; The New Healthcare Marketing; Measuring the Effectiveness of Marketing; How to Be a Healthcare Marketing "Hero"; Back Matter. |
| Uniform Resource Identifier |
<a href="https://buku.app/details/113135">https://buku.app/details/113135</a> |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access is restricted to subscribing institutions. |
| 520 1# - SUMMARY, ETC. |
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| Summary, etc. |
"This book explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide to developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game."--Jacket. |
| 583 ## - ACTION NOTE |
|---|
| Action |
Cataloging Notes: |
| Time/date of action |
20251003 |
| Action agent |
STAMIU-0199STAMIU-0199 |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Print version record. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Springer Nature |
| Provenance (VM) [OBSOLETE] |
Springer Nature - Springer Medicine eBooks 2008 English International. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Springer Nature |
| Provenance (VM) [OBSOLETE] |
Springer Nature - Springer English International eBooks 2008 - Full Set. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Medical care |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Medicine |
| General subdivision |
Practice. |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer e-books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Thomas, Richard K., 1944- |
| Title |
Health services marketing. |
| Place, publisher, and date of publication |
New York, NY : Springer, ©2008 |
| International Standard Book Number |
9780387736044 |
| -- |
0387736042 |
| Record control number |
(OCoLC)174129769. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://buku.app/details/113135">https://buku.app/details/113135</a> |
| Public note |
Access Online at BUKU Link |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://buku.app/details/113135">https://buku.app/details/113135</a> |
| Public note |
Access Online at BUKU Link |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
eBook |
| Suppress in OPAC |
No |