Marketing health services / Richard K. Thomas.
Material type:
TextPublisher: Chicago, Illinois : Health Administration Press ; Washington, DC : Association of University Programs in Health Administration, c2020Edition: 4 th edDescription: 1 online resourceContent type: - text
- computer
- online resource
- 9781640551572
- 9781640551565
- 9781640551596
- 9781640551589
- 362.1068/8 23
- RA410.56
- W 74 AA1
- Cataloging Notes: 20250826 STAMIU-0199STAMIU-0199
| Item type | Current library | Collection | Call number | URL | Status | Notes | |
|---|---|---|---|---|---|---|---|
eBook
|
AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY General Stacks | Non-fiction | RA410.56 (Browse shelf(Opens below)) | Link to resource | Available | Access online at ProQuest |
Includes bibliographical references and index.
The Origin and Evolution of Healthcare Marketing -- Basic Marketing Concepts -- Marketing and the Healthcare Organization -- The Nature of Healthcare Markets -- Healthcare Consumers and Consumer Behavior -- Healthcare Products -- Factors in Health Services Utilization -- The Changing Environment for Healthcare Marketing -- Marketing Strategies -- Health Communication -- Traditional Marketing Techniques -- Contemporary Marketing Techniques -- Social Media and Healthcare Marketing -- Marketing Management -- Marketing Research -- Marketing Planning -- Marketing Data -- A Look Ahead.
https://ebookcentral.proquest.com/lib/amref/detail.action?docID=6020486&query=
"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"-- Provided by publisher.
Cataloging Notes: 20250826 STAMIU-0199STAMIU-0199
Description based on print version record and CIP data provided by publisher; resource not viewed.
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