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Thomas, Richard K., 1944-

Marketing health services / Richard K. Thomas. - 4 th ed. - 1 online resource

Includes bibliographical references and index.

The Origin and Evolution of Healthcare Marketing -- Basic Marketing Concepts -- Marketing and the Healthcare Organization -- The Nature of Healthcare Markets -- Healthcare Consumers and Consumer Behavior -- Healthcare Products -- Factors in Health Services Utilization -- The Changing Environment for Healthcare Marketing -- Marketing Strategies -- Health Communication -- Traditional Marketing Techniques -- Contemporary Marketing Techniques -- Social Media and Healthcare Marketing -- Marketing Management -- Marketing Research -- Marketing Planning -- Marketing Data -- A Look Ahead. https://ebookcentral.proquest.com/lib/amref/detail.action?docID=6020486&query=

"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--

ISBN: 9781640551572 9781640551565 9781640551596 9781640551589

LCCN: 2019044257

Subjects--Topical Terms:
Marketing of Health Services
Health Services Administration--economics

Subjects--Geographic Terms:
United States

LC Class. No.: RA410.56

Dewey Class. No.: 362.1068/8

National Library of Medicine Call No.: W 74 AA1