Strategic marketing for health care organizations : building a customer-driven health system / Philip Kotler, Joel Shalowitz, and Robert J. Stevens.
Material type:
TextPublisher: San Francisco, CA : Jossey-Bass, c2020Edition: 2nd editionDescription: 1 Online ResourceContent type: - text
- unmediated
- volume
- 9781118355831
- 362.1068/8 23
- RA410.56
- W 74 AA1
- Cataloging Notes: 20250826 STAMIU-0199STAMIU-0199
| Item type | Current library | Collection | Call number | URL | Status | Notes | |
|---|---|---|---|---|---|---|---|
eBook
|
AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY General Stacks | Non-fiction | RA410.56 (Browse shelf(Opens below)) | Link to resource | Available | Access Online at Perlego Link |
Browsing AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| RA 410 .S56 2012 Health economics | RA410.5 .H4133 2003 Health economics in development / | RA410.5 .M484 2015eb Methods for the economic evaluation of health care programmes / | RA410.56 Strategic marketing for health care organizations : building a customer-driven health system / | RA410.56 Marketing health services / | RA410.56 .T48 2024 Marketing health services / | RA418 The social determinants of health : looking upstream / |
Includes bibliographical references and index.
The Role of Marketing in Health Care Organizations -- Developing a Strategic Health Care Marketing Plan -- Researching the Health Care Environment -- Consumer Health Care Marketing -- Physician Marketing -- Hospital Marketing -- Marketing Health Technology -- Biopharma Marketing -- Social Marketing in Health Care.
https://www.perlego.com/book/2068067
"Graduate programs in health care administration require content in market analysis, research, and assessment in order to be accredited. There are 72 programs accredited by the primary accrediting organization for health care management, Commission on Accreditation Healthcare Management Education. In addition, there are approximately 40 health care MBA programs accredited by Association to Advance Collegiate Schools of Business and Accreditation Council for Business Schools and Programs, a half-dozen graduate health care programs offered by professional colleges. According to the Bureau of Labor Statistics, "Employment of medical and health services managers is expected to grow 16 percent from 2008 to 2018, faster than the average for all occupations.""-- Provided by publisher.
Cataloging Notes: 20250826 STAMIU-0199STAMIU-0199
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