MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02889cam a22004818i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21546520 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250826083059.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200529s2020 cau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020024726 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118355831 |
| Qualifying information |
(paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781118448304 |
| Qualifying information |
(adobe pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781118448410 |
| Qualifying information |
(epub) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
21546520 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DNLM/DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
AmIU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
RA410.56 |
| 060 00 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
W 74 AA1 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
362.1068/8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing for health care organizations : |
| Remainder of title |
building a customer-driven health system / |
| Statement of responsibility, etc. |
Philip Kotler, Joel Shalowitz, and Robert J. Stevens. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2008 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
San Francisco, CA : |
| Name of producer, publisher, distributor, manufacturer |
Jossey-Bass, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 Online Resource |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The Role of Marketing in Health Care Organizations -- Developing a Strategic Health Care Marketing Plan -- Researching the Health Care Environment -- Consumer Health Care Marketing -- Physician Marketing -- Hospital Marketing -- Marketing Health Technology -- Biopharma Marketing -- Social Marketing in Health Care. |
| Uniform Resource Identifier |
<a href="https://www.perlego.com/book/2068067">https://www.perlego.com/book/2068067</a> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Graduate programs in health care administration require content in market analysis, research, and assessment in order to be accredited. There are 72 programs accredited by the primary accrediting organization for health care management, Commission on Accreditation Healthcare Management Education. In addition, there are approximately 40 health care MBA programs accredited by Association to Advance Collegiate Schools of Business and Accreditation Council for Business Schools and Programs, a half-dozen graduate health care programs offered by professional colleges. According to the Bureau of Labor Statistics, "Employment of medical and health services managers is expected to grow 16 percent from 2008 to 2018, faster than the average for all occupations.""-- |
| Assigning source |
Provided by publisher. |
| 583 ## - ACTION NOTE |
|---|
| Action |
Cataloging Notes: |
| Time/date of action |
20250826 |
| Action agent |
STAMIU-0199STAMIU-0199 |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing of Health Services |
| General subdivision |
methods |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer Behavior |
| 651 #2 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
United States |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shalowitz, Joel, |
| Dates associated with a name |
1953- |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stevens, Robert J. |
| Fuller form of name |
(Robert John), |
| Dates associated with a name |
1955- |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Kotler, Philip, |
| Title |
Strategic marketing for health care organizations |
| Edition |
2nd edition. |
| Place, publisher, and date of publication |
San Francisco, CA : Jossey-Bass, 2020. |
| International Standard Book Number |
9781118448304 |
| Record control number |
(DLC) 2020024727 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.perlego.com/book/2068067">https://www.perlego.com/book/2068067</a> |
| Public note |
Access Online at Perlego Link |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
eBook |
| Suppress in OPAC |
No |