Foundations of marketing
Material type:
TextPublication details: Hartcourt Harcourt canada ltd 2001Edition: 7th edDescription: xx, 660pISBN: - 0-03-922735-7
- HF 5410 .B43 2001
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5410 .B43 2001 (Browse shelf(Opens below)) | Available | 11932 |
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Explains the key issues of marketing practice and theory indicating the importance and impact of the internet on marketing, demonstrating practical application for marketing concept. Presents various ethnical issues such as monopolies, marketing to children, interesting statistics, market trivia and quotations.
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