Marketing tool kit: an encyclopaedia of fresh, tested marketing ideas
Material type:
TextPublication details: Mumbai Jaico Publishing House 2005Description: 172pISBN: - 81-7992-377-0
- REF HG 177 .R63 2005
| Item type | Current library | Call number | Status | Date due | Barcode | |
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | REF HG 177 .R63 2005 (Browse shelf(Opens below)) | Available | 11469 |
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| Ref HG 178.3 .R63 2001 The microfinance revolution; sustainable finance for the poor; lessons from Indonesia; the emerging industry | Ref HG 1615.7 .W48 2005 Make smart decisions about training: save money,time and frustration | Ref HG 4529.5 S77 2003 Portfolio management handbook | REF HG 177 .R63 2005 Marketing tool kit: an encyclopaedia of fresh, tested marketing ideas | Ref HG 4001 .C 48 2005 Finance for non-finance managers | Ref HG 4001 .H45 1998 Techniques of financial analysis | Ref HG 4001 .K38 2005 Case study solutions: courses in finance |
Presents several marketing concepts that can be utilised to improve the progress of business operations worldwide. Provides practical information about how an organisation can be effective in terms of the services and products produced, and the profits it makes with details on marketing techniques that can be used to achieve this. Examines advertising and sales promotion strategies that can be used to improve sales response.
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