Marketing tool kit: an encyclopaedia of fresh, tested marketing ideas (Record no. 1301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00879nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7992-377-0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | REF HG 177 .R63 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Robinson, N. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing tool kit: an encyclopaedia of fresh, tested marketing ideas |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | Jaico Publishing House |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 172p. |
| 500 ## - GENERAL NOTE | |
| General note | Presents several marketing concepts that can be utilised to improve the progress of business operations worldwide. Provides practical information about how an organisation can be effective in terms of the services and products produced, and the profits it makes with details on marketing techniques that can be used to achieve this. Examines advertising and sales promotion strategies that can be used to improve sales response. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce|Marketing|Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | 06/13546 | REF HG 177 .R63 2005 | 11469 | 15/05/2022 | 15/05/2022 | Book |