Marketing management
Material type:
TextSeries: Marketing ManagementPublication details: New Jersey Pearson Education, Inc. 2006Edition: 12th edDescription: xxxix, 120pISBN: - 81-203-2799-3
- HF 5415 .K68 2006
| Item type | Current library | Call number | Status | Date due | Barcode | |
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AMREF TANZANIA LIBRARY | HF 5415 .K68 2006 (Browse shelf(Opens below)) | Available | TZ0600 | ||
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .K68 2006 (Browse shelf(Opens below)) | Checked out | 12/12/2011 | TZ0601 | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .K68 2006 (Browse shelf(Opens below)) | Available | 11442 |
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| HF5381.7 .B67 2007 Aptitude, personality and motivation tests: assess your potential and plan your career | HF 5415 .J67 2005 International marketing | HF 5415 .J67 2005 International marketing | HF 5415 .K68 2006 Marketing management | HF 5415 .K68 2006 Marketing management | HF 5415 .L58 2005 Services marketing: people, technology, strategy | HF 5415.5 .M64 2004 Customer relationship managemet:a step by step approach |
Provides information on marketing approaches and management in terms of the developments that have taken place globally that can be of use to the marketing manager. Discusses the process of marketing research for effective marketing and the role of marketing communications with details on organising the media for successful results. The future of marketing is examined, including the use of e-commerce marketing practices.
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