Marketing management
Material type:
TextSeries: Marketing ManagementPublication details: Lansdowne Juta & Co, Ltd. 2003Edition: 4th edDescription: xix, 532pISBN: - 0-7021-5159-9
- HF 5415 .S77 2004
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .S77 2004 (Browse shelf(Opens below)) | Available | 11304 | ||
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415 .S77 2004 (Browse shelf(Opens below)) | Available | 11305 |
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Discusses the basics of marketing and challenges faced in marketing due to the changing world economy. Describes the development of new products and use of marketing in dealing with competitors at different levels of product development. Examines different marketing communication tools such as the internet in marketing both products and services, which according to the book is a perfect tool for building customer relations.
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