Marketing management (Record no. 1208)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00927nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-7021-5159-9 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .S77 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Strydom, J. (ed.)|Jooste, C. (ed.)|Cant, M. (ed.) |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lansdowne |
| Name of publisher, distributor, etc. | Juta & Co, Ltd. |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 532p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing Management |
| 500 ## - GENERAL NOTE | |
| General note | Discusses the basics of marketing and challenges faced in marketing due to the changing world economy. Describes the development of new products and use of marketing in dealing with competitors at different levels of product development. Examines different marketing communication tools such as the internet in marketing both products and services, which according to the book is a perfect tool for building customer relations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing|Communication|Internet |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | HF 5415 .S77 2004 | 11304 | 15/05/2022 | 15/05/2022 | Book | |||||
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 31/05/2022 | HF 5415 .S77 2004 | 11305 | 31/05/2022 | 31/05/2022 | Book |