Hospitality marketing management
Material type:
TextSeries: Hospitality Marketing ManagementPublication details: New York John Wiley and Sons, Inc. 2001Edition: 3rd edDescription: 95pISBN: - 0-471-41309-7
- TX 9113.3 .M3 .R443 2001
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | TX 9113.3 .M3 .R443 2001 (Browse shelf(Opens below)) | Available | 21755 |
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This is a student workbook that examines the features of hospitality marketing management. There are lessons on different areas such as advertising and the process of developing and marketing both products and services with objectives to show the students what they will learn from the course. Every lesson has student objectives, a reading assignment and chapter exercises.Includes a practice test and answers to the practice test.|For more information, visit www.edfound.org
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