Fundraising management: analysis, planning and practice
Material type:
TextPublication details: London Routledge 2004Description: xvi, 347pISBN: - 0-415-31702-9
- HV 412 .S27 2004
| Item type | Current library | Call number | Status | Date due | Barcode | |
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HV 412 .S27 2004 (Browse shelf(Opens below)) | Available | 11296 |
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Presents information on modern fundraising planning and practice. Examines techniques such as the solicitation of major gifts, which is a widespread practice and others such as direct response television. Contains useful information to assist in several areas like planning of fundraising campaigns, coming up with fundraising objectives and community fundraising.Includes examples and cases from the United Kingdom and United States of America.
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