Fundraising management: analysis, planning and practice
Sargeant, A.|Jay, E.
Fundraising management: analysis, planning and practice - London Routledge 2004 - xvi, 347p.
Presents information on modern fundraising planning and practice. Examines techniques such as the solicitation of major gifts, which is a widespread practice and others such as direct response television. Contains useful information to assist in several areas like planning of fundraising campaigns, coming up with fundraising objectives and community fundraising.Includes examples and cases from the United Kingdom and United States of America.
0-415-31702-9
Fund Raising|Gift Giving|Television
HV 412 .S27 2004
Fundraising management: analysis, planning and practice - London Routledge 2004 - xvi, 347p.
Presents information on modern fundraising planning and practice. Examines techniques such as the solicitation of major gifts, which is a widespread practice and others such as direct response television. Contains useful information to assist in several areas like planning of fundraising campaigns, coming up with fundraising objectives and community fundraising.Includes examples and cases from the United Kingdom and United States of America.
0-415-31702-9
Fund Raising|Gift Giving|Television
HV 412 .S27 2004