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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5410 .C34 2002 (Browse shelf(Opens below)) | Available | 11236 |
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| HF 5410 A44 2001 Marketing effectively | HF 5410 .B43 2001 Foundations of marketing | HF 5410 .B46 2010 Purchasing and supply chain management | HF 5410 .C34 2002 Small business marketing management | HF 5410 .C54 2009 Strategic marketing management | HF 5410 .F59 2011 Purchasing and supply management | HF 5410 .M66 2010 Purchasing and supply chain management |
Examines the basic features of small business marketing processes. Discusses the significance of the Small and Medium Enterprise (SME) sector in terms of providing employment. Gives details on particular principles of marketing research, and the effect of promotional activities such as advertising on customer behaviour. The importance of the internet and e-commerce on the growth of small businesses is discussed.
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