Small business marketing management

By:

Chaston, I.|Mangles, T

Material type: Text

TextPublication details: Hampshire Palgrave 2002Description: ix, 275pISBN:

0-333-99030-7

Subject(s):

Commerce|Marketing|Advertising|Internet

LOC classification:

HF 5410 .C34 2002

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY	HF 5410 .C34 2002 (Browse shelf(Opens below))	Available		11236

Examines the basic features of small business marketing processes. Discusses the significance of the Small and Medium Enterprise (SME) sector in terms of providing employment. Gives details on particular principles of marketing research, and the effect of promotional activities such as advertising on customer behaviour. The importance of the internet and e-commerce on the growth of small businesses is discussed.

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