Basic marketing: a global-managerial approach
Material type:
TextSeries: McGraw-Hill International EditionPublication details: Boston McGraw Hill 2005Edition: 15th edDescription: xli, 793pISBN: - 0-07-252523-1
- HF 5413.3 .P47 2005
| Item type | Current library | Call number | Status | Date due | Barcode | |
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5413.3 .P47 2005 (Browse shelf(Opens below)) | Available | 11211 |
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| HF 5410 .W57 2008 Principles of supply chain management: a balanced approach | HF 5413 .H44 1998 Making decisions | HF 5413 .H44 1998 Making decisions | HF 5413.3 .P47 2005 Basic marketing: a global-managerial approach | HF 5415 Meaningful marketing | HF 5415 .B66 1997 Business basics: a study guide for degree students Marketing | HF 5415 .B66 1997 Busines basics: A study guide for degree students, marketing |
Provides information on both marketing and marketing strategy planning with emphasis on the changes that are taking place in modern dynamic markets. Marketing examples from several perspectives are used for better understanding and to demonstrate the influence of effective marketing for all. These include large firms and small firms, profit and nonprofit organizations and those using e-commerce. Discusses exchanges that take place through the Internet and the role information technology takes in reshaping marketing control.
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