Basic marketing: a global-managerial approach (Record no. 1069)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01039nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220515s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-252523-1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5413.3 .P47 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, W.D.|McCarthy, E.J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Basic marketing: a global-managerial approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli, 793p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill International Edition |
| 500 ## - GENERAL NOTE | |
| General note | Provides information on both marketing and marketing strategy planning with emphasis on the changes that are taking place in modern dynamic markets. Marketing examples from several perspectives are used for better understanding and to demonstrate the influence of effective marketing for all. These include large firms and small firms, profit and nonprofit organizations and those using e-commerce. Discusses exchanges that take place through the Internet and the role information technology takes in reshaping marketing control. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing|Commerce|Internet |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | 15/05/2022 | HF 5413.3 .P47 2005 | 11211 | 15/05/2022 | 15/05/2022 | Book |