Marketing organization development consulting : (Record no. 19077)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02173cam a2200373Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9781315311739 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180706t20172017flu o 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315311722 (e-book: PDF) |
| Qualifying information | (e-book : PDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315311708 |
| Qualifying information | (e-book: Mobi) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781138033313 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781138721104 |
| Qualifying information | (hardback) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1201/b21853 |
| Source of number or code | doi |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)976434180 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FlBoTFG |
| Transcribing agency | FlBoTFG |
| Description conventions | rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.C6 |
| Item number | R68 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 001 |
| Item number | M345 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing organization development consulting : |
| Remainder of title | a how-to guide for OD consultants / |
| Statement of responsibility, etc. | [edited by] William J. Rothwell, Jong Gyu Park, Jae Young Lee. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boca Raton, FL : |
| Name of producer, publisher, distributor, manufacturer | CRC Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2017] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | "A Productivity Press book"--cover. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Unique challenges in marketing change management, performance consulting, and organization development / William J. Rothwell -- 2. Marketing landscape, tools, and definitions / Michelle Welliver -- 3. Evaluating personal strengths and weaknesses : a competency-based approach / Jong Gyu Park -- 4. Evaluating unmet needs and opportunities / Marie Carasco-Saul -- 5. Proposal process / Aileen G. Zaballero -- 6. Pricing OD consulting services / William J. Rothwell -- 7. Channels for OD marketing / Zakiya Alsadah -- 8. Communication planning and branding / Azadeh Omrani-Kermani -- 9. Personal sales / Jamie Campbell -- 10. Executive-level communications / Jae Young Lee -- 11. How measurement and appraisal can be the means to the end of marketing OD / Patricia Macko -- 12. The future of marketing OD consulting / William J. Rothwell. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consulting firms |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Organizational change. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Park, Jong Gyu, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rothwell, William J., |
| Dates associated with a name | 1951- |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yi, Chae-yong, |
| Dates associated with a name | 1964- |
| Relator term | editor. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| International Standard Book Number | 9781138721104 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.taylorfrancis.com/books/9781315311722">https://www.taylorfrancis.com/books/9781315311722</a> |
| Public note | Click here to view. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | eBook |
No items available.