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Marketing organization development consulting : a how-to guide for OD consultants / [edited by] William J. Rothwell, Jong Gyu Park, Jae Young Lee. - 1 online resource

"A Productivity Press book"--cover.

1. Unique challenges in marketing change management, performance consulting, and organization development / William J. Rothwell -- 2. Marketing landscape, tools, and definitions / Michelle Welliver -- 3. Evaluating personal strengths and weaknesses : a competency-based approach / Jong Gyu Park -- 4. Evaluating unmet needs and opportunities / Marie Carasco-Saul -- 5. Proposal process / Aileen G. Zaballero -- 6. Pricing OD consulting services / William J. Rothwell -- 7. Channels for OD marketing / Zakiya Alsadah -- 8. Communication planning and branding / Azadeh Omrani-Kermani -- 9. Personal sales / Jamie Campbell -- 10. Executive-level communications / Jae Young Lee -- 11. How measurement and appraisal can be the means to the end of marketing OD / Patricia Macko -- 12. The future of marketing OD consulting / William J. Rothwell.

ISBN: 9781315311722 (e-book: PDF) 9781315311708

Standard No.: 10.1201/b21853 doi

Subjects--Topical Terms:
Consulting firms--Marketing.
Organizational change.

LC Class. No.: HD69.C6 / R68 2017

Dewey Class. No.: 001 / M345