| 000 | 00701nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 220515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-1-349-31472-0 | ||
| 050 | _aHD 38.5 .D37 2010 | ||
| 100 | _aDarroch,J | ||
| 245 | 0 | _aMarketing though turbulent times | |
| 260 |
_aNew York _bPalgrave Macmillan _c2010 |
||
| 300 | _axvi, 176p. | ||
| 500 | _aMarketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8816 _d8816 |
||