000			01444nam a2200169Ia 4500
008			220515s9999||||xx |||||||||||||| ||und||
020			_a978-1-118-12219-8
050			_aWA 590.S34 2014
100			_aSchiavo,R.
245		0	_aHealth communication: from theory to practice
250			_a2nd ed.
260			_aSan Francisco,CA. _bJossey-Bass _c2014
300			_axxxii,623p.
500			_aThe book provides an introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. The book further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account social determinants of health as well as the interconnection of various health and social fields. While maintaining a focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, it also includes information, theoretical models, resources, and case studies on:health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy and the evaluation of health communication interventions
650			_aHealth communication|Health Promotion|Health Planning
942			_2lcc _cBK
999			_c7737 _d7737