000 00838nam a2200157Ia 4500
008 220515s9999||||xx |||||||||||||| ||und||
020 _a1-59139-775-8
050 _aHD 58.8 .C64 2005
100 _aCohen, D.S
245 4 _aThe heart of change field guide:tools and tactics for leading change in your organization
260 _aBoston
_bHarvard Business School Press
_c2005
300 _axiv,239p.
500 _aDiscusses common errors organisations make while implementing new strategies, adding new IT systems, reorganizing, acquiring and integrating other firms or attempting to change their cultures. Argues that Changing behavior is less a matter of giving people analysis to influence their thoughts than helping them to see a truth to influence their feelings.
650 _aCommerce|Communication|Organizations
942 _2lcc
_cBK
999 _c6463
_d6463