000			01207nam a2200169Ia 4500
008			220515s9999||||xx |||||||||||||| ||und||
020			_a0-07-142731-7
050			_aHF 5415 .M53 2004
100			_aMichaelson, G.A.|Michaelson, S.W.
245		0	_aSun Tzu strategies for marketing: 12 essential principles for winning the war for customers
250			_a1st ed.
260			_aNew York _bMcGraw-Hill _c2004
300			_axi, 244p.
500			_aFeatures real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns. Interprets the influential thinker's (Sun Tsu) classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of Warinto "The Principles of the Marketing War," such as: Organization of Intelligence: Know your market as well as you know yourself Economy of Force: Assess accurately where you employ your resources Simplicity: Even the simplest plans are difficult to execute Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history.
650			_aCommerce|Marketing
942			_2lcc _cBK
999			_c6452 _d6452