| 000 | 00661nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 220515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-1-57851-774-9 | ||
| 050 | _aHF 5718 .H65 2004 | ||
| 100 | _aHolt, D. | ||
| 245 | 0 | _aHow brands become icons:the principles of cultural branding | |
| 260 |
_aBoston _bHarvard Business School Press _c2004 |
||
| 300 | _axiii, 265p. | ||
| 500 | _aUnearths the principles behind the best creative instints- which are cultural insticts rather than just random creativity-and using these principles to create a strategic language that can be used to build iconic brands. | ||
| 650 | _aMarketing|Management | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c6407 _d6407 |
||