000 00829nam a2200157Ia 4500
008 220515s9999||||xx |||||||||||||| ||und||
020 _a1-4013-0860-0
050 _aHD 58.6 .A53 2006
100 _aAnderson, C.
245 4 _aThe long tail: why the future of business is selling less of more
_bwhy the future of business is selling less or more
260 _aNew York
_bHyperion
_c2006
300 _axii, 238p.
500 _aExplains the positive influence the internet has made on creation of big marketing opportunities for entrepreneurs. States that the internet provides growth opportunities for new as well as old businesses, where this connectivity presents unlimited and unfiltered access to diverse culture and contents of all sorts.
650 _aCommerce|Internet|Entrepreneurship|Marketing|Economics
942 _2lcc
_cBK
999 _c6401
_d6401