000			00927nam a2200157Ia 4500
008			220515s9999||||xx |||||||||||||| ||und||
020			_a978-1-57851-804-3
050			_aHF 5415 .K64 2001
100			_aKeller, K.|Jackson, M.
245		0	_aHarvard business review on marketing
260			_aBoston _bHarvard Business School Press _c2001
300			_avii, 182p.
500			_aExplains the importance and value of building and managing proper brands. Presents some of the characteristics of strong brands which include delivering the benefits customers through desire, pricing, marketing strategy and consistency. Looks at the management considerations when branding and emphasises on support and sustainability of the product. Stresses the importance of grading a brand according to how well it addresses different dimensions.
650			_aMarketing|Office Management|Costs and Cost Analysis|Advertisements
942			_2lcc _cBK
999			_c6365 _d6365