000 00970nam a2200157Ia 4500
008 220515s9999||||xx |||||||||||||| ||und||
020 _a978-1-59139-690-1
050 _aHD 30.28 .K37 2006
100 _aKaplaan, R.|Norton, D.
245 0 _aAlignment: using the balanced scorecard to create corporate synergies
260 _aBoston
_bHarvard Business School Press
_c2006
300 _ax, 302p.
500 _aPresents ways of leveraging financial synergies across a diverse corporate portfolio through effective monitoring and resource allocation processes. Provides methods for encouraging the cross selling of products and services to create unique solutions for customers shared among multiple business units. Examines the techniques for sharing common processes among units to gain economies of scale and capture specialised knowledge and expertise.
650 _aFinancial Management|Personnel Management|Organization and Administration|Marketing
942 _2lcc
_cBK
999 _c6356
_d6356