000			00933nam a2200169Ia 4500
008			220515s9999||||xx |||||||||||||| ||und||
020			_a0-7494-4072-4
050			_aHD 59. H44 2003
100			_aHenslowe, P.
245		0	_aPublic relations; a practical guide to the basics
250			_a2nd ed
260			_aLondon _bInstitute of public relations _c2003
300			_aviii, 152p.
500			_aA straightforward and practical guide, that takes the reader step-by-step through a PR campaign. Provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. Includes new information on professional advisers, spin doctors, PR in local government and financial PR.
650			_aPublic Relations|Communication|Media
942			_2lcc _cBK
999			_c570 _d570