000			00973nam a2200157Ia 4500
008			220514s9999||||xx |||||||||||||| ||und||
020			_a0-85297-511-2
050			_aHF 5718 .W37 1999
100			_aWatkins, C.
245		0	_aMarketing, sales and customer services: understanding the theory and practice of selling through service
260			_aKent _bCIB publishing _c1999
300			_ax, 348p.
500			_aExamines the advances made within the financial services industry by repositioning products, revolutionising the way in which the industry relates to its customers and promotes products. Addresses the opportunities provided by technology to reach new customers and develop new banking products. This book is described as being a useful manual of best practice in standard marketing concepts including market research, identifying core products and matching product to need.
650			_aMarketing|Commerce|Technology|Research|Customer service
942			_2lcc _cBK
999			_c5240 _d5240