000			00895nam a2200181Ia 4500
008			220514s9999||||xx |||||||||||||| ||und||
020			_a0-273-63417-8
050			_aHF 5415 .W34 1993
100			_aWalsh, L.S.
245		0	_aInternational marketing
250			_a3rd ed.
260			_aHarlow _bPrentice Hall _c1993
300			_avii, 296p.
440			_aFrameworks
500			_aExamines international marketing and the part of marketing management that is considered necessary in an international setting, such as marketing operations of a multinational organisation and both direct and indirect exporting. The book concentrates on the international marketing environment with extra chapters available on the economic; cultural and social; political and legal and financial background.
650			_aMarketing|Internationality|Economics|Culture|Social Marketing|Politics
942			_2lcc _cBK
999			_c4820 _d4820