000			01045nam a2200169Ia 4500
008			220514s9999||||xx |||||||||||||| ||und||
020			_a0-7506-5307-8
050			_aHF 5718 P44 2001
100			_aPhipps, R.|Simmons, C.
245		4	_aThe marketing customer interface 2001 - 2002:The Chartered Institute of Management
260			_aAuckland _bButterworth-Heinemann _c2001
300			_avii, 388p.
440			_aButterworth-Heinemann Coursebook Series
500			_aThis course-book on marketing behaviour has been designed to meet the syllabus requirements of the Chartered Institute of Management. Discussions are based on macro and micro environmental forces that affect customer behaviour in the market place. Among the topics discussed are: market segmentation; modelling customer behaviour, attitudes and dynamics; strategies and methods to produce customer focused behaviour; additional techniques for mobilising performance; and relationship marketing.
650			_aEconomics|Consumer Participation|Social Marketing
942			_2lcc _cBK
999			_c4570 _d4570