000			01007nam a2200169Ia 4500
008			220514s9999||||xx |||||||||||||| ||und||
020			_a0-7506-5309-4
050			_aHF 5410 .W67 2001
100			_aWorsam, M.
245		0	_aEffective management for marketing
260			_aOxford _bButterworth-Heinemann _c2001
300			_ax, 315p.
440			_aButterworth-Heinemann Coursebook Series
500			_aIs an official coursebook for students who are undertaking the Effective Management for Marketing module of the CIM Advanced Certificate and teaches how one can become an efficient manager. Discusses various topics such as management; communication; culture and management; techniques and tools for team building and customer relations. Includes an international perspective, a revised Continuous Assessment unit, website references and the most current exam papers.
650			_aMarketing|Information Management|Communication|Culture|Institutional Management Teams|Internationality
942			_2lcc _cBK
999			_c4535 _d4535