000			00861nam a2200157Ia 4500
008			220514s9999||||xx |||||||||||||| ||und||
020			_a0-85297-413-2
050			_aHF 5415 .I22 1997
110			_aInstitute of Financial Services
245		0	_aStrategic marketing management
260			_aKent _bInstitute of Financial Services _c1997
300			_aix, 510p.
500			_aPresents basic marketing principles and examines how they can be used in the promotion and servicing of financial services and products. There is special emphasis on changes in marketing of financial services and the advantages of service quality. According to this book, developing and improving a customer base requires taking a creative approach to marketing from every angle, be it international or domestic.
650			_aMarketing|Economics|Advertising|Commerce
942			_2lcc _cBK
999			_c4221 _d4221