000			01074nam a2200181Ia 4500
008			220514s9999||||xx |||||||||||||| ||und||
020			_a0-471-16504-2
050			_aHF 5415 .E5 1997
100			_aEllsworth, J.H.|Ellsworth, M.V.
245		0	_aMarketing on the Internet
250			_a2nd ed.
260			_aNew York _bJohn Wiley & Sons, Inc. _c1997
300			_axxxi, 428p.
440			_aMarketing on the Internet
500			_aProvides information on how to come up with an efficient multilmedia platform for advertising, marketing and sales on the Internet. Businessmen, nonprofit organisations and other groups of people are encouraged to read this book so as to learn how to use the Internet in promoting their organisations or in advertising and marketing their products. Identifies ways to develop the correct Internet marketing strategy for specific businesses while providing information on how to get a business connection to the Internet and carry out secure transactions.
650			_aAdvertising|Marketing|Commerce|Internet|Organizations
942			_2lcc _cBK
999			_c3978 _d3978